

This synergy requires a comprehensive understanding of a site’s context before plans are even drawn.

We know that as AEC professionals you’re always striving for a reality where every addition to the built environment works in harmony with its natural surroundings. Say hi to Sumele when you arrive on the axis, and get to know her a little better on our blog. Whether it’s building a complex marketing campaign, designing a structure with grace & humility, or raising two beautiful boys in the chaos that is 2020, she is the (always smiling) solid base that projects need to succeed in SketchUp. She is our Strategic Enterprise Marketing Manager and knows a thing or two about the importance of starting a complicated project on a strong foundation. That’s why we are proud to introduce an architecturally-trained, Nigerian mother of twins to represent our 2021 product: Sumele Aruofor. Not only do we strive to build the best product for a robust workflow, but we want to celebrate everything that comes out of SketchUp - from design projects to community-building events and the great work our employees do. It’s vital to us that we are always aware of how our decisions today will be reflected tomorrow, on the axis, and beyond. Not only did we take time to assess how we approach projects, but we also put great consideration into the ‘whys’ of our decisions. This year gave us the perspective and the opportunity to make SketchUp better at helping you start projects with a solid foundation, and the 2021 SketchUp updates do just that. And boy did we learn the importance of laying a planned foundation for a complicated project. Like many of you around the world, we used this time to tackle tasks we’ve been meaning to do for years. A global pandemic emerged and spread, shutting down our lives and forcing us to stay at home.
